Monday, February 2, 2009
Fit-Pic: Midnight Running
An athlete who wants to run, will run. A chilly evening didn't stop runners en masse from attending the launch of Under Armour running shoes at Fleet Feet Chicago's Piper's Alley location. It almost stopped me--I was cold sitting in my living room--but when I arrived at the store I have to admit I was surprised to see as many runners as I did bundled up and packed into the store. Trying on UA shoes, waiting to try the shoes, afixing blinking lights to clothing, chatting with friends...I don't think it was the beer and pizza luring them in. But running and being a part of an event that brought Under Armour shoes to the public before any other store--owner Dave Zimmer said that Fleet Feet was the only store offering the midnight availability--probably did. See more pictures below, too. Posted by Kate
Labels:
Fit-Pic,
Fleet Feet,
run,
Under Armour
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment