Wednesday, January 28, 2009

Shoes News: Under Armour Launches New Line January 31

You've purchased tickets for midnight movie releases before. You've stood in line for midnight electronics releases like the Wii. You've waited for midnight album releases. But have you ever said you waited for a midnight release of running shoes (yeah, the camp-out at the Nike store for a new release of Air Jordans doesn't count)? On Friday night/early Saturday morning you can...and you don't have to wait in line. Under Armour's new line of running shoes launches to the public on January 31 at midnight.

Rather than wait in line for the unveiling of the shoes, Fleet Feet Chicago has turned the launch into a party that starts around 11 p.m. on Friday, January 30 and wraps up around 2 a.m. on Saturday, January 31. Not only does the store plan to have refreshments and a raffle--true party style--but what running store event would be complete without a run? You can test the UA shoes or wear your regulars when the group takes off for a 3- to 5-mile midnight run.

Normally, I'd just be excited for the promise of refreshments to refuel after a run (I kid you not when I say that post-run pizza and Chipotle lured me to my first fun run), but there's even more to entice a runner on Friday night. Try on a pair of Under Armour shoes and you'll score a UA Athletes Run T-shirt. Head out for the run and you'll be equipped with a blinking light to flash a warning to traffic--and light up the Lakefront Path. And if you stick around for the raffle, you have the chance of winning some Under Armour shoes and other great prizes. Now that's my idea of a fun Friday night--even if I do have to get up early for a triathlon workshop the following morning. Register at Fleet Feet's website to participate and for more info. Posted by Kate

P.S. While searching for an image of Under Armour shoes, I came across this 2008 Time story about the company.

1 comment:

  1. Your blogs always possess alot of really up to date info. Where do you come up with this? Just saying you are very imaginative. Thanks again
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