Thursday, April 2, 2009

New Drink on the Block

You may have already spotted it on the shelves at a grocery store near year, but today vitaminwater10 becomes official in the marketplace. vitaminwater10 launches nationwide, the low calorie--at just 10 calories per serving--and naturally sweetened sister to Glaceau's already popular vitaminwater.

You'll find the same great flavors such as XXX, Essential, Multi-V and Energy, but this time you'll save on the calorie count plus skip the toxic sweeteners that tend to taint other drinks that take it easy on the sugar. These guys use a naturally-sweetened concoction of rebiana, crystalline fructose and erythritol to cut the count. I don't know about you, but I can down one of these bottles in one sitting, easily craving yet another, and have to hold back before I go bonkers from the sugar and watch my belly bloat. And there's no compromising on the taste either, XXX still gives that punch of acai plus antioxidants, Multi-V has that daily dose of vital vitamins and minerals with a tangy yet sweet lemonade, Energy packs caffeine and guarana into each tropical citrus sip to boost your system, and Essential takes orange to the extreme with loads of vitamin C and folic acid.

Granted the jury is still out on the benefits of drinking water with vitamins and a collection online sites like scienceline.org blast the product for being bogus, but maybe there really is some science behind it. After all, the NCAA abandoned Gatorade at March Madness this year and all the players are drinking vitaminwater to refuel on the court. Photo grabbed from vitaminwater10's Facebook page. Posted by Kate

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