You know something has to be big when a Twitter account is created for it. That's exactly what Lululemon expected of its warehouse sale when the company created the Twitter handle @lululemonWHUS. And big is only half of it.
Lululemon's no stranger to hosting massive sales, but this is the first time that such an event is hitting the U.S. But not just anywhere, the lululemon athletica Warehouse Sale opens in Chicago on January 27 at 9 a.m. and runs until 9 p.m. on January 29. Granted it requires a trek out to Rosemont to take advantage of the slashed prices and piles of products--and either paying for parking or the El to reach the Donald E. Stephens Convention Center--but it sounds like it's worth it. As long as the discounts are more than 25 percent off--I passed up a pair of pants at Core Power Yoga because $73.50 was still too much for me to spend. And as long as it's somewhat controlled chaos. With the Facebook attendee list pushing 5,000 and counting, that's a lot of people to push through, no matter how good their pants make your butt look. But it sounds like lululemon has addressed all my fears, provided I can tolerate being patient in line. That's manageable considering the payoff of new workout gear. Hooky-worthy, too!
What's your plan of attack at the warehouse sale?
Photo grabbed from lululemon athletica at flickr.